Job role- Performance Marketing (Search + Social ads)

Experience- 4+ years

Location- Pune

Qualification- Any Graduate

Notice period- Upto 60 days

Skillset required- Google+Meta Ads, Paid Campaign, Branding, search, and social ads

Highly recommended-Candidates who have worked in Digital Marketing Agency

Responsibilities-

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
Manage end-to-end campaign lifecycle including strategy, setup, monitoring, optimization, and reporting.
Drive performance across paid search and paid social channels to achieve KPIs such as leads, conversions, CPA, and ROAS.
Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
Monitor daily campaign performance and implement data-driven optimizations.
A/B test ad creatives, landing pages, and targeting strategies to improve conversion rates.
Collaborate with creative and content teams to develop high-performing ad creatives.
Track, analyze, and report campaign performance using tools such as Google Analytics and ad platform dashboards.
Stay updated with the latest digital marketing trends, platform updates, and best practices.

Performance Marketing