Performance Marketing Analyst

Hiring: Performance Marketer (Meta & Google Ads)

Location: Hyderabad (Onsite)

Experience: 12 years

Company: Viral Bug Digital Marketing Agency

Important: Please read the entire job description carefully before applying.

Do not apply blindly. Applications that do not meet the criteria below will not be considered.

Viral Bug is a performance-driven digital marketing agency transitioning from branding-focused work to full-funnel growth marketing. We work with businesses that care about leads, sales, and ROInot vanity metrics.

We are looking for a hands-on Performance Marketer who can execute, optimize, and scale paid ad campaigns on Meta and Google.

Role & Responsibilities

• Set up and manage Meta Ads (Leads, Traffic, Conversions, Retargeting)
• Set up and manage Google Ads (Search, Display, Performance Max basic understanding is sufficient)
• Daily monitoring of campaigns including budgets, CPL, CTR, and conversions
• A/B testing of creatives, audiences, and ad copies
• Coordinate with designers for performance creatives
• Prepare weekly performance reports with actionable insights
• Follow defined SOPs and execution frameworks

Mandatory Requirements

• 12 years of hands-on experience running paid ads
• Practical experience with Meta Ads Manager (mandatory)
• Basic working knowledge of Google Ads
• Clear understanding of CPL, funnels, lead quality, and optimization
• Ability to explain why a campaign is underperforming
• Data-driven and honest approach to performance marketing

Good to Have

• Experience with Indian local businesses (real estate, healthcare, retail, D2C, services)
• Experience managing monthly ad budgets ranging from 50,000 to 5,00,000
• Familiarity with landing pages and lead forms

Compensation

• 20,000 30,000 per month (based on skill and experience)
• Performance-based bonuses linked to results and account retention
• Clear growth path as the agency scales

Why Join Viral Bug

• Direct exposure to live client accounts
• Opportunity to work on meaningful performance campaigns
• Clear learning and growth trajectory into senior roles
• Performance-first culture, not a posting or branding-only setup

Application Instructions (Mandatory)

Your resume must clearly mention :

• Ad platforms handled (Meta / Google)
• Types of campaigns run
• Monthly ad budgets managed
• One or two examples of results achieved (CPL, CPA, ROAS)