Performance Marketing Analyst

At Orikai, we believe growth should be as thoughtful as the products we create.

Orikai is a childrens clothing brand rooted in timeless style and exceptional quality. We design elegant, heritage-inspired clothing for children aged 212, blending classic craftsmanship with modern sensibility.

As we scale, were looking for a Performance Marketing Analyst who can combine data, creativity, and strategy to drive profitable growth.

Responsibilities:

Manage and optimize paid campaigns across Meta and Google

Track and analyze ROAS, CPA, CTR, CAC, and funnel performance

Plan creative testing and A/B experiments to improve ad performance

Develop high-converting ad creatives

Identify audience insights and scaling opportunities

Build performance reports and recommend optimization strategies

Qualifications:

Experience running Meta Ads and Google Ads campaigns

Strong analytical mindset with comfort working with data

Understanding of D2C performance marketing funnels

Ability to interpret campaign metrics and turn insights into action

Familiarity with Shopify, GA4, or marketing analytics tools is a plus

Someone who enjoys both numbers and creative testing

Full-time role in Mumbai (On-site)

Opportunity to grow with a fast-scaling D2C brand

This role isnt just about running ads.

Its about building a profitable growth engine for a premium brand.

Send your resume to: yashvi@theorikai.com