Performance Marketing Analyst / Growth Operator

Were hiring: Performance Marketing Analyst / Growth Operator

Ahmedabad/ Ludhiana (Hybrid / On-site)

Full-time | 25 years experience

Coolbaby Toys is a manufacturing-led brand underUnistar Technoplast Pvt. Ltd., focused on ride-on toys for kids.

We sell acrossAmazon, Flipkart, and our own website, and were now scaling our online business aggressively with a small, high-ownership team based in Ahmedabad.

Were looking for aPerformance Marketing Analyst / Growth Operatorwho lives innumbers, funnels, and efficiency.

This role is not about creating ads or ideas.

Its aboutmonitoring performance, controlling spends, identifying leaks, and pushing the system to generate more sales profitably.

Youll work very closely with:

Marketplace Operator

Designers & content team

Your job is to make suremoney spent = sales generated.

Monitoring daily ad spend across Meta, Google, Amazon & Flipkart Ads

Tracking CAC, ROAS, TACoS, and SKU-level performance

Analysing which creatives, SKUs, and funnels are working vs wasting money

Working with media buyers to optimise budgets, campaigns, and targeting

Sharing clear feedback with designers on what creatives convert better

Identifying funnel drop-offs and performance bottlenecks

Preparing weekly performance dashboards and insights

Flagging overspending, inefficiencies, or sudden performance drops early

25 years experience in performance marketing / growth / analytics

Strong comfort with numbers, dashboards, and spreadsheets

Understanding of CAC, ROAS, funnel metrics, and attribution

Experience working with agencies or internal media buyers

Ability to convert data into clear action items

Execution mindset you dont just report, you push outcomes

Experience with e-commerce or D2C brands

Exposure to Amazon / Flipkart Ads/ Meta/ Google Ads

Understanding of creative performance and CRO basics