Performance Marketer – E-commerce (Meta & Google Ads Specialist)

Were looking for a Performance Marketer with a sharp growth mindset and proven experience driving revenue at scale for D2C / e-commerce brands . Youll own performance campaigns across Meta and Google Ads , managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.

If youre passionate about data, experimentation, and ROI-led decision-making , this role gives you end-to-end ownership to shape how performance marketing drives business growth.

• Plan, execute, and scale Meta (Facebook & Instagram) and Google Ads (Search, Shopping, YouTube, Display, PMax) campaigns across acquisition, retargeting, and retention funnels.
• Continuously test, measure, and optimize campaigns for ROAS, CAC, and conversion rate improvements.
• Run structured creative and audience testing to identify top-performing assets and high-intent cohorts.
• Manage daily budgets, pacing, and scale decisions aligned with business goals and seasonal demand.

• Track performance metrics (CTR, CVR, CAC, ROAS, AOV, LTV) and generate actionable insights.
• Build and maintain performance dashboards using GA4, Meta Events Manager, and Looker Studio .
• Analyze user journeys and drop-offs to identify optimization opportunities across landing pages and ad funnels.
• Collaborate with the product and analytics teams to improve attribution accuracy and event tracking.

• Design scalable paid media frameworks for new product launches and monthly growth initiatives.
• Partner with category and brand teams to translate business priorities into measurable performance outcomes.
• Identify new growth channels, bidding models, and automation opportunities across Google and Meta ecosystems.
• Develop and execute strategies for retargeting, cart recovery, and repeat purchase campaigns .

• Work closely with the creative and design teams to brief and iterate on ad creatives based on performance data.
• Collaborate with the content, tech, and category teams to improve landing page experience and conversion rates.
• Coordinate with marketing leadership on weekly revenue forecasting, performance reviews, and optimization plans .

• 2+ years of hands-on experience managing Meta and Google Ads for D2C / e-commerce brands.
• Proven ability to scale campaigns profitably with monthly budgets of 2CrL+.
• Deep understanding of performance marketing metrics, funnel analytics, and attribution models.
• Strong proficiency in GMC , GA4, Meta Ads Manager, Google Ads, and Looker Studio .
• Data-first mindset with the ability to interpret numbers into actionable strategies.
• Strong collaboration skills and comfort working cross-functionally in a fast-paced environment.
• Prior exposure to Advantage+ Shopping Campaigns and Performance Max

• Experience with Shopify, WooCommerce, or similar e-commerce platforms .
• Understanding of CRO (Conversion Rate Optimization) and creative analysis metrics.
• Interest or experience in health, wellness, or lifestyle consumer categories .

• Opportunity to own and scale performance marketing for a high-growth consumer brand .
• Access to cutting-edge ad tech tools and first-party data insights .
• A learning-focused culture with autonomy, experimentation, and measurable impact.
• Work directly with leadership on shaping the brands growth roadmap.