Performance Marketer

Company Description

Wenova Brands Private Limited is a multi-brand consumer company headquartered in Chennai, India, focused on creating globally scalable, purpose-driven brands that improve everyday life. Guided by a mission to foster Indian innovation, the company develops trusted, affordable, and impactful consumer products. Its portfolio includes Kiddikind, a rapidly growing pediatric nutrition brand with clean-label, millet-based formulations, and Chewboo, an upcoming healthy snacking brand. Wenova is committed to research-driven product development, high manufacturing standards, and a strong digital and international expansion strategy. The companys vision is to become one of Indias most respected FMCG houses, delivering next-generation nutrition, wellness, and lifestyle brands.

Role Description

This is a full-time, on-site role for a Performance Marketer based in Chennai. The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across various platforms to drive customer engagement and revenue growth. Responsibilities include analyzing campaign performance, identifying growth opportunities, managing budgets to ensure ROI, conducting A/B testing, and collaborating with cross-functional teams to align marketing strategies with business objectives. The role requires using data-driven insights to enhance marketing performance and customer acquisition efforts.

Qualifications

• Expertise in digital advertising platforms such as Google Ads, META Ads, and programmatic advertising
• Strong capabilities in data analysis, A/B testing, and performance tracking to optimize marketing campaigns
• Proficiency in budget management and ROI-focused strategies
• Skills in creative campaign ideation and execution to engage target audiences effectively
• Proficient in marketing automation tools and customer analytics tools
• Excellent problem-solving, organization, and communication skills
• Understanding of consumer behavior and market trends in the FMCG and D2C sectors
• Bachelors degree in Marketing, Business, or a related field; MBA is a plus