Performance Marketer

WebOcto specializes in guiding businesses from brand creation to connecting with their target audience via strategic marketing. With a focus on enhancing online presence, WebOcto helps businesses reach prospects at the right place and time, delivering the right message. Our expertise lies in helping brands establish and grow their influence through tailored and effective digital strategies.

We are seeking a full-time Performance Marketer to join our team on-site in Pune. The Performance Marketer will design, implement, and optimize performance marketing strategies to drive measurable business results. Responsibilities include analyzing campaign data, driving paid marketing initiatives, managing ad budgets, and creating actionable insights to enhance ROI. The role also involves coordinating with cross-functional teams to achieve key performance indicators (KPIs) for marketing initiatives.

• Competency in Performance Marketing, Pay-Per-Click (PPC), and Search Engine Marketing (SEM)
• Expertise in analyzing data and metrics using tools like Google Analytics, and ability to generate insights for optimization
• Experience in audience targeting, campaign management, and conversion rate optimization
• Understanding of social media advertising platforms (e.g., Facebook Ads, Google Ads) and their strategies
• Strong communication and team collaboration skills
• Bachelors degree in Marketing, Business, Communications, or a related field
• Certifications in digital marketing tools or platforms (e.g., Google Ads Certification) are a plus