Performance Marketer

Company Description

We are an Advertising & Digital marketing agency. Since our inception in February 2014, we have experimented with various unconventional methods of marketing. Our mantra is to keep our communication Bold and Clever.

We live in a world that is thronged with advertisements, and for us to have an impact on the consumer, we will need our communicationto be:

1. Bold enough to stand out from the clutter.

2. Clever enough to connect with the consumer by evoking a response from him.

The human mind is capable of countless emotions, many of which we haven't named yet. A good advertisement is one which speaks to a person's emotions, it tickles their mind, inspires curiosity, instills desire and connects them to the brand on personal level.

So that's a little about how we work, and so far it has worked.

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, and optimise performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop data-driven advertising strategies aligned with client goals such as lead generation, conversions, brand awareness, and website traffic.
• Manage campaigns end-to-end including audience targeting, budgeting, A/B testing, optimisation, and scaling.

Performance Tracking & Analysis

• Monitor campaign performance using analytics tools and dashboards.
• Conduct data analysis to identify insights, trends, and optimisation opportunities.
• Ensure campaigns meet KPIs including CPC, CPA, ROAS, CTR, and conversion rates.

Reporting & Insights

• Prepare detailed performance reports and presentations for clients.
• Present campaign performance and insights using Excel and PowerPoint.
• Translate data into clear strategic recommendations for improvement.

SEO & Organic Performance

• Support SEO strategy and optimisation, including keyword research and performance tracking.
• Collaborate with content and design teams to improve organic search visibility.

Client Communication

• Communicate campaign updates, insights, and recommendations clearly and confidently.
• Participate in client meetings and strategy discussions.

Collaboration

• Work closely with creative, content, and strategy teams to ensure campaigns are aligned with brand messaging and business objectives.

Requirements

2+ years of experience in performance marketing (agency experience preferred)

Strong hands-on experience with:

• Google Ads
• Meta Ads
• LinkedIn Ads
• SEO fundamentals

• Strong analytical skills and ability to interpret campaign data
• Experience creating client-facing reports and presentations
• Proficiency in Excel and PowerPoint
• Proficient communication and client management skills
• Ability to manage multiple client accounts simultaneously