Performance Marketer

Job Title: Performance Marketer (Paid Growth / Demand Gen)

Location: Pune/On-site

Experience: 36 years

Type: Full-time

About the Role:

Were looking for a Performance Marketer who can own and scale paid acquisition across channels like Google Ads, LinkedIn Ads, Meta Ads, and retargeting platforms. This person will be responsible for generating high-quality leads, improving conversion efficiency, and scaling campaigns with a strong focus on pipeline impact and ROI.

Youll work closely with marketing, sales, and content teams to turn campaigns into predictable lead flow and revenue growth.

Key Responsibilities:

Paid Campaign Strategy & Execution

Plan, launch, and optimize paid campaigns across:

Google Search + Display

LinkedIn Ads

Meta Ads (for retargeting and TOFU)

Retargeting on platforms like GDN, LinkedIn, Meta

Develop channel-wise strategies for lead gen, trial sign-ups, webinar registrations,

and enterprise demos

Build and test audience segments: ICP roles, industries, intent groups, competitor

audiences, remarketing lists

Conversion Rate Optimization (CRO)

Improve CTR, CVR, and CPL through:

A/B testing landing pages and ad creatives

Optimizing lead forms and funnel stages

Work with design and web teams to ship high-performing landing pages

Analytics, Reporting & Insights

Track performance daily/weekly across CPL, CAC, ROAS, pipeline, and revenue metrics

Build reports and dashboards (GA4, HubSpot/Salesforce, Looker Studio)

Ensure clean attribution and reporting hygiene across platforms

Experimentation & Scaling

Run structured experiments on:

New channels (Reddit, Quora, programmatic)

New creatives / ad formats

Funnel improvements and retargeting sequences

Scale winning campaigns while maintaining CPL and quality benchmarks

Pipeline Collaboration

Partner with SDR/RevOps teams to improve lead quality

Use feedback loops (SQL rate, meeting conversion, win rate) to refine targeting & messaging

Must-Have Skills:

36 years of experience managing performance marketing for B2B SaaS / B2B tech

Strong hands-on expertise in:

Google Ads (Search primarily)

LinkedIn Campaign Manager

Strong understanding of:

ICP targeting, funnels, lead nurturing, remarketing

Paid acquisition metrics: CPL, CAC, ROAS, SQL rate

Proficiency in:

GA4, Google Tag Manager, Looker Studio

UTM tracking and conversion tracking

Strong analytical and reporting skills

How to Apply:

We want to hear from you! Please submit your resume to with the subject line: \"Performance Marketer - TestGrid\"

TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees