Roles and Responsibilities:

1. Campaign Planning & Execution

Plan, launch, and optimize performance marketing campaigns across channels like Google Ads, Meta (Facebook/Instagram), and display networks.

2. Budget Management

Manage campaign budgets effectively to ensure optimal ROAS (Return on Ad Spend).

Monitor daily spend vs. performance to avoid over/underspending.

3. Performance Analysis & Reporting

Track key performance metrics (CPC, CTR, ROAS, CPA) using tools like Google Analytics, Meta Business Suite, etc.

Generate regular performance reports.

4. Audience Targeting & Segmentation

Identify and create audience segments to reach the right customers and improve campaign efficiency.

5. A/B Testing & Optimization

Conduct A/B tests on ad creatives, landing pages, CTAs, and copy to improve campaign performance.

6. Collaboration with Creative & Product Teams

Work closely with designers and copywriters to create compelling ad creatives.

7. Channel Expertise

Hands-on execution and optimization experience in platforms like:

Google Ads (Search, Shopping, Display)

Meta Ads (Facebook/Instagram)

Affiliate / Influencer platforms

Skills Required:

Strong analytical skills (data-driven decision making)

Digital advertising platform expertise

Understanding of customer behavior in retail

Creative testing and messaging strategy

Budgeting and forecasting

Experience Required:

23 Years

Salary Range:

30,000 40,000 per month

Location:

Surat (On-Site)

Apply:

hr@uirpl.com

+91 81281 33318

Performance Marketer (Surat)