Performance Marketer (Surat)

Roles and Responsibilities:

1. Campaign Planning & Execution

• Plan, launch, and optimize performance marketing campaigns across channels like Google Ads, Meta (Facebook/Instagram), and display networks.

2. Budget Management

• Manage campaign budgets effectively to ensure optimal ROAS (Return on Ad Spend).
• Monitor daily spend vs. performance to avoid over/underspending.

3. Performance Analysis & Reporting

• Track key performance metrics (CPC, CTR, ROAS, CPA) using tools like Google Analytics, Meta Business Suite, etc.
• Generate regular performance reports.

4. Audience Targeting & Segmentation

• Identify and create audience segments.

5. A/B Testing & Optimization

• Conduct A/B tests on ad creatives, landing pages, CTAs, and copy to improve campaign performance.

6. Collaboration with Creative & Product Teams

• Work with designers and copywriters to create compelling ad creative.

7. Channel Expertise

• Hands-on execution and optimization experience in platforms like:
• Google Ads (Search, Shopping, Display)
• Meta Ads (Facebook/Instagram)
• Affiliate/Influencer platform

Skills Required:

• Strong analytical skills (data-driven decision making)
• Digital ad platform expertise
• Understanding of customer behavior in retail
• Creative testing and messaging
• Budgeting and forecasting

Experience Required: 2-3 years

LOCATION: SURAT (ON-SITE)

Apply:

hr@uirpl.com | +91 81281 33318