Performance Marketer

Company Description

Stitch Stories is a fast-growing apparel brand bringing thoughtful designs, everyday comfort, and premium craftsmanship to modern India. Were looking for a Performance Marketer who can scale our digital growth across Meta, Google, and emerging acquisition channels.

About the Role

Were searching for a data-driven performance marketer who can manage end-to-end paid campaigns, optimize CAC, scale ROAS, and build profitable acquisition funnels. You will work closely with our creative and product teams to drive measurable revenue impact.

Monthly Salary: 80,000 - 1,00,000

Key Responsibilities:

• Create, manage, and optimise campaigns across Meta Ads , Google Ads , YouTube, and retargeting channels.
• Reduce CAC , increase ROAS , and maintain healthy MER .
• Build and manage full-funnel strategies: prospecting retargeting retention.
• Plan performance-driven budgets and weekly/monthly projections.
• Conduct A/B tests on creatives, copy, landing pages, and audiences.
• Analyse campaign performance and generate actionable insights.
• Work closely with designers to brief high-converting creatives.
• Improve website conversion rate (CRO) with landing page testing.
• Manage product/collection-level promotion strategies.
• Monitor trends, competitor strategies, and platform updates.

What Were Looking For:

• 25 years of experience in performance marketing for D2C / fashion / lifestyle brands (required).
• Strong grip over Meta Ads Manager & Google Ads .
• Proven ability to scale campaigns while maintaining efficiency.
• Solid understanding of CAC, ROAS, CTR, CPM, MER, LTV metrics.
• Ability to work with data and build growth-focused strategies.
• Experience with Shopify and GA4