Performance Marketer (Paid Ads Specialist)

ABOUT US:

Velmonk Media is a fast-growing digital marketing and branding agency working with clients across healthcare, education, lifestyle, real estate, and hospitality.

We focus on results-driven marketing helping brands generate leads, increase visibility, and achieve business goals through smart advertising strategies.

Were looking for a Performance Marketer who is passionate about numbers, strategy, and ROI someone who can plan, execute, and optimize paid campaigns across multiple digital platforms.

ROLE OVERVIEW:

As a Performance Marketer , you will be responsible for managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and website ad networks .

Your primary goal will be to achieve client targets within the given budget while continuously improving performance through data-driven decisions.

KEY RESPONSIBILITIES:

Campaign Planning & Execution

• Plan, create, and manage paid ad campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), and LinkedIn Ads
• Run and optimize lead generation, traffic, conversion, and remarketing campaigns
• Manage Google My Business promotions and location-based campaigns where required

Optimization & Performance Tracking

• Monitor daily campaign performance and optimize for CTR, CPL, CPA, ROAS, and conversions
• Implement and test different bidding strategies, ad copies, creatives, and targeting options
• Perform A/B testing on ads, audiences, and landing pages

Budget & Target Management

• Ensure campaigns achieve client goals within the allocated budgets
• Allocate and reallocate spends based on performance
• Prepare performance reports and insights for internal teams and clients

Strategy & Growth

• Stay updated with new ad formats, policies, and platform updates
• Research competitor ad strategies and market trends
• Suggest new campaign ideas and scaling strategies

REQUIREMENTS:

• 13 years of hands-on experience in performance marketing / paid ads
• Strong working knowledge of:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (preferred)
• Clear understanding of ad types, targeting methods, bidding strategies, and campaign structures
• Experience with conversion tracking, pixels, and basic analytics (Google Analytics / GA4)
• Ability to manage multiple client accounts and budgets
• Strong analytical and problem-solving skills
• Goal-oriented mindset with focus on ROI and lead quality