Performance Marketer (Paid Ads)

Overview:

We are looking for a results-driven Performance Marketer to manage and optimize paid advertising campaigns across brand and event portfolios. The role focuses on driving ROI, revenue growth, and ticket sales through data-led strategy and execution.

Key Responsibilities:

Plan and execute paid campaigns across Meta, Google, and YouTube

Build and optimize full-funnel performance strategies

Monitor and improve CTR, CPL, CPA, ROAS, conversions, and cost per ticket

Manage budgets and scale campaigns efficiently

Conduct A/B testing on creatives, audiences, and messaging

Implement tracking (Pixel, Conversion API) and ensure accurate reporting

Prepare daily/weekly performance reports with actionable insights

Collaborate with creative and event teams for aligned execution

Requirements:

25+ years of experience in performance marketing / paid ads

Strong expertise in Meta Ads Manager and Google Ads

Experience handling brand and sales-driven campaigns

Strong analytical and reporting skills

Ability to manage multiple accounts in fast-paced environments