Performance Marketer

Location:

This position is permanently remote, allowing you to work from anywhere.

Employment Type:

Full-time

About Growthify Media

Growthify Media is a performance marketing agency for coaches, creators, and trainers. We help our clients scale exponentially and profitably by building high-performing funnels and running data-driven ad campaigns.

We work with top trainers and coaches across the industry and currently manage ad spends of more than 5 Crores per month. Were growing at 2X speed.

We are a fun-loving team of 45+ members, including performance marketers, graphic designers, video editors, copywriters, and leadership professionals from all over the country. We are united by one clear mission:

Disrupting education by helping meaningful coaches reach more people.

Why Are We Hiring for This Position?

To expand our capabilities in driving high-performing ad campaigns for our clients while effectively managing large advertising budgets.

What Does the Ideal Candidate Look Like?

• 23 years of digital marketing experience in paid customer acquisition
• Hands-on experience managing daily ad budgets exceeding 2L
• In-depth knowledge of Meta Ads with Conversions/Sales objectives
• In-depth knowledge of Google Ads with Conversions/Sales objectives
• Experience with WordPress, ClickFunnels, or other page builders, including setting up or verifying Meta Pixel and Google Ads conversion tracking
• Proficiency in Google Sheets or Excel
• Strong written and verbal communication skills
• Ability to derive insights from current and historical data and trends
• Willingness to unlearn and relearn quickly as situations demand

Bonus Points If You Have:

• Experience working with coaching and ed-tech funnels
• Experience running YouTube ads optimized for sales conversions
• Prior client-facing experience
• Basic knowledge of coding or web development
• Copywriting experience for creative briefs, ad copies, and video ad scripts

Roles & Responsibilities

• Plan and launch campaigns with conversion/sales objectives across Meta Ads and Google Ads
• Create daily, weekly, and monthly performance reports in Google Sheets and share insights, learnings, and next steps
• Optimize campaigns for cost efficiency and performance, including landing page and funnel optimization
• Conduct continuous A/B testing on audiences and creatives
• Collaborate with clients, web developers, creative, and marketing teams to test, scale, and optimize growth channels
• Execute weekly and monthly growth plans while managing marketing budgets across platforms
• Consistently achieve user acquisition and performance targets
• Create creative briefs, ad copies, and video ad scripts
• Communicate campaign health and performance updates with internal stakeholders and provide optimization recommendations

Whats Necessary?

• A personal laptop
• Stable internet connection and power backup
• Availability as per Indian Standard Time (IST)
• A strong desire to learn best practices and stay updated with the latest trends

What Do You Get?

• Competitive salary
• Above-average career growth, appraisals, and benefits
• Opportunity to work with top coaches and ed-tech brands
• Health cover
• Work from anywhere
• A high-standard, fun-loving, collaborative, and growth-focused work environment

Do Not Apply If:

• You lack experience handling high-budget ad campaigns
• You are unwilling to work collaboratively with cross-functional teams