Performance Marketer

The Role

ForMen (www.formen.health) is a mens wellness brand selling personal care, grooming, and intimate wellness products.

Youll own paid performance across Quick Commerce and other platforms - keyword strategy, bidding, banner ads, listing optimisation, and budget allocation. The goal is profitable growth: hit ROAS targets while scaling spend. Youll work directly with the founding team and coordinate with ops on inventory and promotions.

What You will do

Run and optimise paid campaigns on Zepto, Swiggy Instamart, Blinkit, 1mg, and PharmEasy, Meta, Google and other platforms - keyword bidding, search ads, banner placements, sponsored listings

Monitor performance daily: ROAS, CPC, GMV, conversion rates - and act on it same-day

Manage budgets and bids across platforms, reallocating spend based on whats working

Test and iterate on thumbnails, titles, and listing content to improve CTR and conversion

Report weekly performance with clear analysis of what moved and why

Requirements

13 years running paid ads on platforms like Google, Meta and others - this is non-negotiable

Experience and knowledge of running ad campaigns on Quick Commerce platforms (Zepto, Blinkit, Swiggy Instamart)

Hands-on experience with keyword strategy, bid management, and campaign structure on these platforms

Comfortable with data - you can pull reports, spot patterns, and make decisions quickly

D2C or FMCG brand experience preferred

Based in Hyderabad or willing to relocate; this is on-site

Nice to Haves

Experience with Amazon/Flipkart sponsored ads

Experience in personal care, wellness, or restricted ad categories