Performance Marketer

Job Title: Performance Marketer

Company Name: Communities Heritage Limited

Website: http://www.chlgroup.org/

Location: Makarba, Ahmedabad

Experience: 3+ Years

Salary: Upto 55k

Working Days: Monday to Saturday

Job Description:

Communities Heritage Limited is looking for a result-driven Performance Marketer to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will be responsible for driving qualified leads, improving ROI, and scaling performance marketing efforts for our products and services.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Manage performance marketing budgets and ensure optimal ROI
• Monitor and analyze campaign performance metrics (CPC, CPL, CPA, ROAS)
• Conduct A/B testing on creatives, copies, landing pages, and audiences
• Coordinate with design and content teams for ad creatives
• Track conversions using tools like Google Analytics, Meta Pixel, and Tag Manager
• Prepare weekly and monthly performance reports
• Identify new growth opportunities and scaling strategies
• Optimize landing pages and funnels for better conversion rates

Required Skills & Qualifications:

• Minimum 1+ year of experience in Performance Marketing / Digital Marketing
• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of funnels, lead generation, and conversion optimization
• Experience with analytics and tracking tools
• Data-driven mindset with strong analytical skills
• Good communication and coordination skills

Preferred Qualifications:

• Experience in IT / SaaS / Tech products
• Knowledge of SEO, CRO, or marketing automation tools
• Certification in Google Ads or Meta Ads