Performance Marketer

Company Description

Shakti Brandz Private Limited is a vibrant house of brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, Mintobay.com.

Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service.

Location: Bangalore

Experience: 4-6 years with Brand

Salary: 7-8 LPA

Job Summary:

We are looking for a data-driven Performance Marketer to scale paid media across Meta, Google, and marketplace ads. The ideal candidate understands brand building + revenue performance and has end-to-end experience managing paid campaigns for consumer brands.

Key Responsibilities:

• Plan, execute & optimize paid campaigns across Meta, Google, YouTube, and remarketing networks.
• Manage performance calendars, budgets, funnels & audience strategies.
• Drive acquisition, retention and revenue growth across D2C & marketplaces.
• Run Amazon Ads / Myntra Ads (if applicable) for marketplace performance.
• Analyze campaign performance daily: CAC, ROAS, CTR, CVR, AOV, LTV.
• Build full-funnel strategies: awareness retargeting conversion.
• Coordinate with creative teams for ad creatives, hooks, formats & A/B testing.
• Work with e-commerce team to improve landing pages, PDPs, and CRO.
• Deliver weekly/monthly dashboards with insights & actionable recommendations.
• Stay updated on algorithm shifts, platform trends, targeting updates & new ad formats.

Qualifications:

• 46 years in performance marketing (brand or agency side).
• Experience managing 10L50L+ monthly ad spends preferred.
• Strong grasp of D2C, fashion, lifestyle or youth-centric brands (added advantage).
• Must be comfortable with rapid experimentation & growth-focused execution.

Key Skills:

• Meta Ads Manager (expert)
• Google Ads (Search, Shopping, Display, Video)
• Marketplace Ads (Amazon/Myntra) preferred
• Funnel planning & customer journey mapping
• Strong analytical mindset (GA4, Mixpanel, Looker/BI tools)
• Creative strategy + ad copy direction
• A/B testing & experimentation frameworks
• Budget management & forecasting
• Understanding of D2C metrics (CAC, ROAS, MER, LTV, retention)
• Basic CRO, landing page optimisation (Shopify preferred)