Performance Manager

Role - Performance Marketing & Digital Experience

Location: Mumbai - Nariman Point

Education: MBA in Marketing or Digital Marketing

Industry Preference: Luxury, Jewellery, Premium Lifestyle Brands.

Role Overview

Performance Marketing & Digital Experience is the architect of the brand's digital storefront and customer journey. You will lead the strategy for the brand's website and mobile app, ensuring they serve as high-converting engines for both e-commerce and store footfalls. This role requires a "Digital-first" thinker who can blend technical product management with high-impact performance marketing to drive customer acquisition and affinity

Key Responsibilities

Website & App Experience (Product Ownership)

• Digital Transformation: Own the roadmap for the TBZ website and mobile app, ensuring a premium, user-friendly interface that reflects the brands heritage and craftsmanship
• UX/UI Strategy: Collaborate with design and tech teams to optimize the digital "Customer Journey," focusing on intuitive navigation, high-speed performance, and luxury aesthetics.
• Digital Commerce: Align brand communication with business goals to drive online sales and lead capture through the digital platform

Performance Marketing & Lead Generation

• O2O Funnel Optimization: Design and execute performance campaigns (Search, Social, Programmatic) specifically aimed at driving high-quality store footfalls
• Hyper-local Targeting: Map store catchments to deploy targeted digital ads that drive local visibility and qualified walk-ins.
• Customer Acquisition: Negotiate and structure digital alliances to access HNI databases and reduce the overall Cost of Acquisition (COA).

Data, SEO & Analytics

• SEO Mastery: Lead the content and technical SEO strategy to improve organic search rankings for key product categories
• Funnel Analytics: Implement rigorous tracking of Cost Per Walk-in (CPW) and Return on Marketing Investment (ROMI) across all digital touchpoints
• Consumer Insights: Leverage data analytics and market research to refine digital narratives and campaign strategies

Key Skills & Competencies

• Product Management: Experience in managing website/app lifecycles within a retail or luxury context
• Performance Suite: Deep expertise in GA4, Meta Ads Manager, and Google Ads for HNI targeting
• Luxury Sensibility: A sharp aesthetic sense to ensure digital platforms reflect the "Experiential Luxury" standards of the brand
• Analytical Mindset: Comfortable working with data to translate insights into actionable digital initiatives

Key Success Metrics (KPIs)

• Digital Footfall Conversion: % of website/app users who utilize the "Store Locator" or "Book Appointment" features
• Organic Reach: Significant improvement in Top-of-Mind Awareness (TOMA) driven by SEO and organic digital presence
• App/Web Engagement: Average session duration and engagement rates on digital platforms
• Lead Quality: % of digitally generated leads that convert into physical store walk-ins and sales