Key Responsibilities:

* Develop and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid media channels.

* Drive lead generation and eCommerce sales through targeted digital strategies.

* Monitor and analyze campaign performance using Google Analytics (GA) and other analytics tools.

* Optimize campaigns based on performance metrics to maximize ROI.

* Collaborate with cross-functional teams including design, content, and product to align marketing efforts.

* Prepare detailed reports and dashboards using Excel and other tools to track KPIs and campaign effectiveness.

* Stay updated with the latest trends and best practices in digital marketing and performance advertising.

Required Skills & Qualifications:

* Minimum 2 years of experience in performance marketing, with a focus on lead generation and eCommerce.

* Proficiency in Google Ads, Meta Ads, and other paid media platforms.

* Strong analytical skills and experience with Google Analytics.

* Advanced knowledge of Excel for data analysis and reporting.

* Excellent communication skills and ability to present insights clearly.

* Experience with A/B testing, conversion rate optimization, and funnel analysis is a plus.

Performance Manager