Performance Manager

Role: Performance Marketing- Lending

Location: Gurgaon/Hybrid

Experience: 4-8 years

Function: Growth/Marketing/Product

About Us

Hindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new mobile-first platform will offer users loans , credit cards, credit score tracking, and more - all from the convenience of their smartphone.

We're assembling a high-energy team of builders, and we're looking for a Growth Manager who can help us scale rapidly while keeping users engaged and converting.

Role Overview

As the App Growth Manager , you will lead the acquisition , retention, and monetization strategy for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities

User Acquisition

• Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.)
• Design and execute performance marketing campaigns with a sharp focus on CAC and ROI
• Build referral, influencer, and partnership-led growth loops

User Retention & Engagement

• Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagement

Monetization

• Collaborate with product and business teams to build funnels for loans, cards, and other financial services
• Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high

Growth Analytics & Experimentation

• Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel
• Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per

user

• Own and run A/B tests across creative, flows, pricing, etc.

Who You Are

• 4-8 years of experience in growth, performance marketing , or product-led growth roles in a B2C app environment
• Past experience with fintech / lending / financial products is a big plus
• Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data
• Hustler with a builder mindset you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partners

Why Join Us

Be part of a high-ownership , founding team

Work at the intersection of media influence and fintech scale