Performance Management Specialist

Job Summary:

We are seeking a results-driven Paid Marketing Specialist to manage and optimize our digital ad campaigns across Google Ads, LinkedIn, and Facebook platforms. The ideal candidate will have a proven ability to create high-performing campaigns that drive conversions and meet key performance indicators (KPIs).

Key Responsibilities:

Campaign Management: Plan, execute, monitor, and optimize paid advertising campaigns on Google Ads, LinkedIn Ads, and Facebook Ads.

Audience Targeting: Identify target audiences and develop strategies to effectively reach them through segmentation and personalized ad content.

Ad Creation: Collaborate with the design and content teams to develop engaging ad creatives and copy that align with the campaign objectives.

Budget Management: Manage and allocate advertising budgets to maximize ROI while maintaining cost-effectiveness.

Performance Analysis: Track and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.

A/B Testing: Conduct A/B testing for ad creatives, copy, and landing pages to determine the best-performing variations.

Keyword Research: Perform keyword research and optimization for Google Ads to ensure campaigns are targeted and relevant.

Retargeting: Develop and implement effective retargeting strategies to re-engage users and increase conversions.

Stay Updated: Keep up with platform updates, new advertising features, and emerging trends in digital marketing.

Qualifications and Skills Education:

Bachelors degree in Marketing, Business, or a related field.

Experience: 1-3 years of hands-on experience managing paid ad campaigns on Google, LinkedIn, and Facebook.

Certifications: Google Ads, Facebook Blueprint, or LinkedIn Marketing certifications are a plus.

Technical Skills:

Proficiency in Google Ads Manager, Facebook Ads Manager, and LinkedIn Campaign Manager.

Strong understanding of PPC, bidding strategies, and campaign optimization.

Knowledge of analytics tools such as Google Analytics, Data Studio, or similar platforms.

Soft Skills:

Excellent analytical and problem-solving skills.

Strong communication and collaboration abilities.

Detail-oriented with excellent time management skills.

Preferred Skills:

Experience in creating and managing remarketing campaigns.

Familiarity with landing page optimization tools like Unbounce or Instapage.

Basic knowledge of SEO and its integration with paid campaigns. Familiarity with B2B and B2C marketing strategies.