Performance Lead

Growth Lead Performance & Revenue

The Opportunity

Its building India's next premium handbag brand and we're looking for a growth operator to own revenue from day one. You won't be inheriting a playbook. You'll write it.

This is a founding-team role. If you've been waiting for a chance to build something from scratch with full ownership, this is it.

What You'll Own

Performance Marketing (01) Launch and scale Meta and Google Ads from the ground up. Identify winning creative and audience signals early, cut what doesn't work, and relentlessly optimize for ROAS.

Retention & Lifecycle Build a retention engine across email, WhatsApp, and SMS. Turn first-time buyers into loyal customers and grow LTV through smart CRM strategy.

Full-Funnel Growth Design and execute a growth strategy that balances paid scale with organic leverage SEO, content, community, and word-of-mouth included.

Site & Merchandising Own the website experience product placement, landing pages, and A/B tests that move conversion numbers. Every page should earn its keep.

Funnel Optimization Audit and improve every drop-off point product pages, homepage, checkout. Small lifts here compound into meaningful revenue.

Who You Are

You've run performance marketing end-to-end and have the CAC, LTV, and ROAS numbers to show for it. You understand that Meta and Google are just distribution the real game is economics and retention. You're hands-on with analytics and retention tools (Clevertap, Mixpanel), comfortable with A/B testing, and you don't wait to be told what to fix.

Early-stage doesn't scare you. It excites you.

Why Lafoli

• Founding team equity and ownership not a cog in a large machine
• Full autonomy over growth and revenue strategy
• A genuine whitespace in India's premium fashion market
• A product category with strong emotional purchase intent and repeat potential