Performance Growth Executive

We are looking for a Performance Growth Executive who can help scale our digital acquisition while maintaining the integrity of our brands.

This role requires someone who combines analytical performance marketing expertise with strong creative and consumer insight, helping translate handcrafted product stories into high-performing campaigns.

Location: Sector 63, Noida

Role & Responsibilities

Performance Campaign Execution

• Plan, launch and manage performance campaigns across platforms including Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
• Execute campaigns focused on both ecommerce growth and lead generation
• Manage advertising budgets efficiently while maintaining strong return on ad spend (ROAS) and acquisition efficiency

Multi-Account & Channel Management

• Manage multiple campaign structures across clothing, home decor, lifestyle and gifts accounts.
• Maintain operational discipline while handling multiple growth initiatives simultaneously
• Ensure consistent optimization and reporting across all advertising channels

Data Analysis & Performance Reporting

• Track campaign performance and analyze key metrics such as:
• ROAS
• CPA
• CTR
• Conversion rate
• Customer acquisition cost
• Prepare structured performance reports and insights for internal teams
• Identify optimization opportunities based on performance trends

Creative & Ad Strategy Contribution

• Collaborate with the design and marketing team on:
• ad creatives
• campaign hooks
• messaging strategy
• creative testing frameworks
• Translate handcrafted product value and design aesthetics into high-converting digital campaigns

Consumer Behavior & Market Insights

• Understand buyer psychology for categories such as:
• home decor
• clothing
• lifestyle products
• handmade goods
• gifting
• Apply insights to improve audience targeting, campaign performance, and creative direction

Campaign Optimization

• Continuously test and optimize:
• audience targeting
• bidding strategies
• creatives
• landing page alignment
• Identify growth opportunities across different customer segments

Skills & Experience

• 35 years of experience in performance marketing, preferably in a digital marketing agency or ecommerce environment
• Demonstrated experience managing monthly advertising budgets exceeding INR 5 Lakhs per brands / account.
• Strong working knowledge of Google Ads and Meta Ads Manager
• Ability to manage multiple campaigns simultaneously with structured execution

Technical Knowledge (Preferred)

• Experience with analytics and tracking tools such as:
• Google Tag Manager
• Google Analytics 4 (GA4)
• Meta Pixel & Events Manager
• Looker Studio
• SEMrush or Moz

Qualities We Value

• Analytical thinking with strong attention to detail
• Creative mindset for developing effective advertising hooks and creatives
• Initiative and problem-solving ability
• Strong ownership and accountability for campaign performance
• Curiosity about consumer behavior and market trends

About Handicrafts Home

Handicrafts Home is a design house working with artisans in India, building premium handmade collections for global markets.

Our mission is to build a long-term design ecosystem that connects craftsmanship, culture and contemporary lifestyle, bringing authentic handmade products to customers and retailers worldwide.

Benefits

• 6 Days working during Q1 & Q3
• 5 Days working during Q2 & Q4
• Provident Fund
• Paid Leaves

Application Deadline: March 30th, 2026

Contact: career@muqeemandbrothers.com

Location: Sector 63, Noida

Please note* that only shortlisted candidates will be contacted.