Performance Creative Strategist

Were Hiring: Performance Creative Strategist

Location: Noida (In-office)

About The Cinnamon Kitchen (TCK)

At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives , enriched with nutrients, and designed to support healthier everyday choices .

We operate across D2C, quick commerce, and marketplaces , combining clean-label products with a strong focus on brand, performance, and long-term customer value.

Key Responsibilities

Paid Creative Strategy

• Own the creative strategy for paid channels (Meta-first; Google secondary)
• Define hooks, angles, messaging frameworks, and proof structures (UGC, claims, social proof, testimonials, etc.)
• Build and manage a structured creative testing roadmap

Creative Direction for Performance

• Decide what creatives to brief, iterate, scale, or discontinue
• Work closely with graphic designers, videographers, and editors
• Ensure creative briefs are performance-led, not purely aesthetic

Brand and Conversion Alignment

• Maintain consistency with brand tone, language, and values
• Ensure performance creatives remain credible, on-brand, and trust-building
• Balance storytelling with direct-response principles

Performance Feedback Loop

• Analyse creative-level performance data (CTR, CPA, ROAS, thumb-stop rate, etc.)
• Translate insights into new creative hypotheses, iterations, and scaling decisions
• Collaborate closely with paid media teams to improve outcomes

Ideal Candidate Profile

Experience

• 58 years of experience in performance creative, creative strategy, or growth-focused content
• Proven experience scaling creatives on Meta
• Background in D2C or consumer brands preferred
• Food, FMCG, beauty, wellness, or lifestyle experience is a plus

You Are Someone Who

• Thinks in systems and hypotheses
• Understands what converts and why
• Uses data to inform creative decisions
• Can challenge designers and media buyers constructively
• Clearly understands the difference between effective and purely aesthetic creative

Why Join The Cinnamon Kitchen

• High-ownership, high-impact role
• Opportunity to shape performance creative systems from the ground up
• Work with a strong in-house creative and marketing team
• Be part of a fast-scaling consumer brand

To Apply

Send your resume to

Subject line: Performance creative strategist Your Name