Performance Ads Specialist (Meta & Google)

Were looking for a results-driven Ads Specialist who understands how to scale brands through performance marketing not vanity metrics. This role requires hands-on experience in lead generation , especially for finance and lifestyle brands , with real outcomes to show.

Youll own campaigns end-to-end: strategy, execution, optimisation, and reporting. If you live for CTRs, CPLs, ROAS, and smart testing this role is for you.

• Plan, launch, and optimise Meta Ads and Google Ads campaigns
• Generate high-quality leads for finance (fintech, investments, real estate, services) and lifestyle brands
• Build and test funnels: creatives, copies, landing pages, and lead forms
• Run A/B tests on creatives, audiences, hooks, and CTAs
• Manage budgets efficiently and scale winning campaigns
• Track performance metrics: CPL, CAC, ROAS, CTR, conversions
• Prepare weekly and monthly performance reports with clear insights
• Collaborate with creative and social teams to improve ad performance
• Stay updated with ad platform policies and best practices (especially finance compliance)

• 23 years of hands-on experience running paid ads
• Proven track record with case studies, dashboards, or live accounts
• Experience in lead generation for finance and lifestyle brands
• Strong understanding of Meta Ads Manager and Google Ads
• Knowledge of pixels, events, conversion tracking, and analytics
• Ability to optimise campaigns based on data, not assumptions
• Comfortable working in a fast-paced, agency environment
• Strong communication and reporting skills

• Experience with high-ticket or compliance-heavy niches (finance, real estate, health)
• Landing page optimisation experience
• Knowledge of CRM integrations and lead nurturing flows
• Experience scaling campaigns beyond testing budgets

• Opportunity to work with high-growth brands
• Performance-focused culture outcomes > noise
• Flexibility and autonomy
• Competitive compensation aligned with skill and results
• Growth path within the agency as SLS scales

Share:

• Your resume
• Case studies / results (screenshots, dashboards, links anything real)
• A short note on the best lead gen campaign youve worked on