PD

Making sure campaigns are build and launched without any errors and delays.

Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.

Responsibilities

Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients

Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)

Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free

Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

## Technical Skills
1. *Zeta Platform Expertise*: In-depth knowledge of the Zeta platform, including Email Journey Builder,

Customer Strategy, Segmentation, and Targeting.
2. *Email Marketing Automation*: Understanding of email marketing automation principles, including trigger-based emails, workflows, and personalization.
3. *Data Analysis*: Ability to analyze customer data, identify trends, and make data-driven decisions.
4. *Segmentation and Targeting

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.