Partnership & Alliances - IDPL

Job Title:- Partnership & Alliances

Location:- Noida

Experience:-2 - 6 Years

Key Responsibilities:

• Develop and implement data-driven growth marketing strategies aimed at increasing readership, subscriptions, and engagement across digital platforms.
• Optimize user acquisition channels using SEO, SEM, social media, email marketing, and strategic partnerships.
• Identify new growth opportunities and keep abreast of emerging trends in digital news consumption.
• Utilize analytics tools to track key performance indicators (KPIs), analyze campaign performance, and generate detailed reports for stakeholders.
• Drive retention and conversion initiatives to convert casual readers into loyal subscribers.
• Manage community engagement campaigns and actively grow the brand’s social media presence.
• Handle and optimize marketing automation campaigns using platforms like Izooto, Clevertap, and Gyanwave.
• Plan and execute email marketing campaigns to boost user acquisition and engagement; demonstrate proficiency with email marketing tools such as Gyanwave and other email marketing tools.
• Leverage outbound channels including push notifications, SMS, RCS, and WhatsApp to maximize audience outreach.
• Design and monitor A/B and multivariate testing to improve campaign effectiveness and key metrics.
• Collaborate cross-functionally with internal teams and external partners to ensure smooth execution of marketing campaigns.
• Deliver clear, concise reports and presentations on campaign results and growth initiatives to senior management.

Required Skills & Qualifications:

• Proven experience (4-6 years preferred) in growth marketing, preferably in digital media, publishing, or news industries.
• Strong hands-on experience with marketing automation tools like Izooto, Clevertap, and Email Marketing Platforms.
• Expertise in email marketing strategies and tools, including campaign setup, segmentation, and performance analysis.
• Good understanding of digital marketing channels: SEO, SEM, social media, push notifications, SMS, and messaging platforms (WhatsApp, RCS).
• Strong analytical skills with ability to interpret data, perform A/B testing, and optimize campaigns for better ROI.
• Excellent communication skills and ability to collaborate effectively across teams.
• Ability to work in a fast-paced, evolving environment and manage multiple campaigns simultaneously.