Partner & Events Marketing Executive

What Youll Own

Partner Marketing with Microsoft, Databricks & Beyond

• Build and scale joint GTM programs with Microsoft and Databricks.
• Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.
• Secure Kanerikas presence in partner marketplaces, thought-leadership content, and joint PR pushes.
• Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).

Events Strategy & Execution

• Own Kanerikas partner-led events, industry conferences, and flagship summits.
• Land speaking slots with Microsoft and Databricks at high-visibility stages.
• Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.
• Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.
• Act as a host and coordinator to ensure internal/external alignment.

Sales & Ecosystem Alignment

• Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.
• Enable sales teams with partner content, co-branded decks, and joint positioning.
• Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).

Awards & Recognition

• Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).
• Craft submissions that highlight joint wins.
• Amplify wins across PR, sales, and partner ecosystems.

What Success Looks Like

• Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.
• Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.
• Sales teams point to partner co-marketing content as deal accelerators.

Our brand grows globally through alliances not just in India, but in the US, EU, and beyond.

What Youve Done Before

• 2-5 years in B2B tech marketing, ideally SaaS/AI/data/automation.
• Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).
• Planned and executed partner-driven events with measurable pipeline outcomes.
• Created case studies, co-branded content, and award submissions that landed.
• Collaborated with sales and partner teams globally across time zones.

Who Thrives Here?

1. Ecosystem-minded: You think in terms of partnerships, not just campaigns.
2. Connector: You turn Microsoft and Databricks introductions into lasting joint wins.
3. Storyteller: You craft narratives that make partners proud to feature Kanerika.
4. Operator: You run events and campaigns that look seamless even if backstage is chaos.
5. Experimental: You test new formats and creative ideas, not just the usual booth.
6. Global thinker: You see every event and alliance as a chance to extend Kanerikas reach worldwide.