Paid Search Manager

Dentsu

5 - 10 years

Mumbai

Posted: 25/01/2025

Job Description

Merkle is seeking a Paid Search Manager to support Merkle’s marketing team. This role will support Americas and global marketing campaigns and report to the Director of Digital Marketing. The candidate may work remotely.

Job Description:

Key responsibilities:

  • Develop, implement, and optimize PPC campaigns across different platforms such as Google Adwords, Bing Ads, social media channels, etc. to increase traffic, leads, and conversions.
  • Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.
  • Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.
  • Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
  • Stay up to date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.
  • Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.

Location:

Mumbai

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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