Paid Media Specialist – Pacvue Automation Expert

Location : Pan India

Job Type : Contract/Freelancer

Exp : 5+ yrs

Notice : Immediate

Interview Mode: 1 round F2F is Mandatory for those who are in Hyderabad, Bangalore, Chennai, Nagpur & Pune

Job Title: Paid Media Specialist Pacvue Automation Expert

Role Overview:

We are looking for a Paid Media Specialist with deep expertise in Pacvue automation and tools to manage and optimize Paid Search and Display Media campaigns across multiple marketplaces. This role requires a strategic thinker who can leverage Pacvues advanced features to drive performance, efficiency, and incremental growth.

Key Responsibilities:

• Campaign Optimization:
• Use Pacvue automation and tools to execute and continually optimize all Paid Search (e.g., Sponsored Products) and Display Media campaigns.
• Ensure effective use of Pacvue features such as optimization rules, bid logic, and reporting dashboards to maximize media performance.
• Budget & Pacing Management:
• Create budget recommendations and oversee daily Pacvue pacing to ensure efficient spend distribution and achievement of client financial objectives (e.g., ROAS, ACOS).
• Pacvue Expertise & Enablement:
• Act as the internal Pacvue capabilities expert, translating platform data into actionable business strategies for cross-functional teams and stakeholders.
• Growth & Market Share:
• Drive incremental growth by leveraging Pacvues Share of Voice (SOV) and Competitive Analysis tools to identify, defend, and conquest market share opportunities on key category and brand terms across retailers.
• Reporting & Attribution:
• Develop a unified reporting and attribution strategy to measure holistic media impact, breaking down performance by retailer, ad type, and full-funnel stage.
• Operational Excellence:
• Maintain operational efficiency using Pacvues bulk operations, change logs, and rule-based systems to manage and scale thousands of campaigns and keywords across diverse marketplace requirements and formats.

Required Skills & Qualifications:

• Proven experience in Pacvue platform for campaign management and automation.
• Strong understanding of Paid Search , Display Media , and retail media networks.
• Expertise in ROAS , ACOS , and performance-driven optimization strategies.
• Analytical mindset with proficiency in reporting and attribution models.
• Excellent communication and stakeholder management skills.

Preferred Qualifications:

• Experience with Amazon Advertising , Walmart Connect , and other retail media platforms.
• Familiarity with DSP and programmatic advertising.
• Pacvue certification or equivalent experience is a plus.