Paid Media Specialist (Digital agency)

A Digital agency is hiring for the profile of Paid Media Specialist (Client Servicing).

Location: Gurgaon

Experience: 2-5 years

Major Responsibilities & Deliverables:

Have hands knowledge on Google, Meta and LinkedIn Ads

Take brand ownership and provide the vision, mission, goals and strategies to match up to

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market

Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills

Campaign tracking, competition mapping, sharing insights and recommendations

Maintain and develop relationships across the roster of clients

Ability to present the data and handle client queries ,should have good communication skills

Lead creative development and create motivating stimulus to get targeted population to take action

Measure and report performance of all marketing campaigns, and assess against goals(ROI and KPIs)

Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

Oversee marketing and advertising activities to ensure consistency with product line strategy

Brainstorm new and innovative growth strategies

Align the company around the brands direction, choices and tactic

Key Competencies:

Critical thinking ability to understand root cause of issues

Able to methodically approach problem resolution

Able to manage time and prioritize multiple tasks in a fast-paced environment

Capable of interpreting data and make recommendations to improve campaign performance

Learning on the Fly (Learns new concepts quickly)

Open to change seeks learning opportunities

Quickly identifies the symptoms and underlying cause of problems