Paid Media Search Executive

Paid Media Search Specialist (Lead Generation & E-commerce)

Key Responsibilities:

• Plan, execute, and optimize Google Ads Search campaigns for Lead Generation and E-commerce accounts.
• Manage full-funnel performance marketing strategies (awareness to conversion).
• Drive qualified leads with strong CPL targets.
• Optimize E-commerce campaigns to improve ROAS, AOV, and conversion rate.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create compelling ad copies and test multiple variations (A/B testing).
• Implement conversion tracking, GA4, GTM, and event tracking.
• Analyze performance data and provide actionable insights through regular reports.
• Work closely with creative, content, and analytics teams to improve campaign results.
• Monitor budgets, bidding strategies, and scaling strategies effectively.

Required Skills & Experience:

• 25 years of experience in Paid Media (Search-focused).
• Hands-on experience managing Lead Generation campaigns (Real Estate, Education, Healthcare, BFSI, etc.).
• Experience handling E-commerce performance campaigns with measurable ROAS targets.
• Strong understanding of Google Ads (Search, Performance Max, Shopping).
• Expertise in keyword strategy, bidding models, and conversion optimization.
• Proficiency in GA4, Google Tag Manager, and reporting tools.
• Strong analytical mindset and data interpretation skills