Designation Manager SEM (Search)

Department SEM

Experience: 2-5 years in SEM (Agency Experience)

Key Responsibilities:

Plan, launch, and optimize paid search campaigns across Google Ads, Bing/Microsoft Ads, and other search engines for international markets (US/UK/Middle East/APAC).
Conduct thorough keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
Monitor campaign performance daily and adjust bids, budgets, and strategy to achieve KPIs (CPL, ROAS, CTR, CPA).
Develop A/B tests for ad copy, landing pages, and bidding strategies to continuously improve performance.
Collaborate with account managers, creative teams, and analytics teams to ensure alignment on campaign goals.
Prepare detailed performance reports with actionable insights for clients based in international time zones.
Stay updated with the latest trends, platform updates, and best practices in paid search and digital advertising.
Maintain strong communication and professionalism while managing client expectations across different geographies.

Required Skills & Qualifications:

24 years of proven experience in managing paid search campaigns, preferably for international clients.
In-depth knowledge of Google Ads, Bing/Microsoft Ads, Google Analytics, and relevant SEM tools.
Strong analytical mindset with the ability to interpret data and provide strategic insights.
Experience with global campaign structures, targeting, and geo-specific ad strategy.
Excellent communication skills and ability to work with cross-cultural teams.
Google Ads certification (preferred).

Nice-to-Have:

Paid Media Search- Manager