Paid Media Manager

Paid Media Manager

We are seeking a dynamic and results-driven Paid Media Manager to lead our digital advertising efforts. This role is ideal for someone with a passion for digital advertising, a knack for analytics, and a creative edge to optimize campaigns for maximum performance. You will be responsible for managing paid media campaigns across various platforms, ensuring alignment with overall marketing strategies and objectives.

Key Responsibilities

• Strategic Planning: Develop and execute paid media strategies that drive growth across all digital channels.
• Campaign Leadership: Manage end-to-end campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook/Instagram), LinkedIn, Apple Search Ads (ASA), and other relevant platforms.
• Performance Optimization: Track and analyze KPIs (CTR, CPC, ROAS, conversions, CPL) and apply insights to continuously improve campaign performance.
• Audience Strategy: Build and optimize audience targeting, including demographics, interests, behaviors, and geo-specific segments.
• Creative Direction: Collaborate with design and content teams to produce engaging ad creatives, messaging, and CTAs tailored to target audiences.
• Budget Management: Own and optimize media budgets, ensuring efficient spend and maximum ROI.
• International Campaign Structuring: Design campaigns tailored to specific regions, including budget allocation, messaging, and targeting strategies.
• Competitor Benchmarking: Monitor competitor activity and industry trends to identify opportunities and refine strategies.
• Market Intelligence: Stay updated on platform updates, emerging trends, and changes in consumer behavior to maintain a competitive edge.
• Reporting & Insights: Deliver actionable performance reports to leadership, highlighting insights, learnings, and recommendations for optimization.

Qualifications

• Education: Bachelors degree in Marketing, Advertising, Business, or related field.
• Experience: 35 years in performance marketing or paid media management, with direct e-commerce campaign experience.
• Technical Skills:
• Hands-on expertise with Google Ads (Search, Display, Shopping) .
• Strong proficiency in Meta Ads Manager and Apple Search Ads (ASA) .
• Experience with tracking setups (Pixel, Firebase, GTM).
• Familiarity with conversion rate optimization (CRO) and landing page best practices.

• Certifications: Google Ads and Meta Blueprint certifications preferred.