Paid Media Executive

We at Digital Refresh Networks partner with brands to craft stories, build identities, and design campaigns that connect with people. We thrive on collaboration, innovation, and work that makes an impact, making sure every idea gets the attention it deserves. Over the past decade, weve built campaigns for 200+ brands, teamed up with passionate creators, and grown into a family of 100+ innovators. By blending creativity, culture, and technology, our team of strategists, designers, and storytellers craft brand experiences that spark attention and build connections. Whether shaping the first impression for a young brand or reimagining the story of a household name, we deliver ideas that cut through the noise and leave a mark.

Role: Paid Media Executive

Mode: Hybrid

Location: Marol, Mumbai

Core Responsibilities:

1. Campaign Execution

• Set up and manage paid campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms
• Configure audiences, pixel tracking, event setup, and conversion tracking
• Ensure proper UTM structures and attribution hygiene
• Manage daily budget pacing and allocation

2. Performance Optimisation

• Monitor key metrics: CTR, CPC, CPA, ROAS, CPL, frequency, conversion rate
• Conduct A/B testing (creatives, hooks, landing pages, targeting, bidding strategies)
• Identify underperforming segments and optimise rapidly
• Scale winning campaigns while protecting margins

3. Reporting & Analytics

• Prepare weekly and monthly performance reports
• Extract insights beyond numbers kine identifying trends and working on areas of improvement.
• Track funnel drop-offs and coordinate fixes with creative or landing page teams
• Maintain reporting dashboards with accuracy

4. Strategic Contribution

• Support Account Managers in growth planning
• Provide media forecasts and budget recommendations
• Contribute to quarterly growth roadmaps
• Recommend new platform experiments

5. AI & Automation Integration

• Use AI tools for bid optimisation insights and creative testing
• Automate reporting workflows
• Reduce manual inefficiencies in campaign management.

Who are we looking for?

• 13 years of hands-on paid media experience.
• Strong working knowledge of Meta Ads Manager and Google Ads
• Understanding of conversion tracking, pixels, and analytics tools
• Comfortable with data interpretation and Excel/Sheets
• Performance mindset with commercial awareness
• Ability to manage multiple accounts simultaneously