Paid Media Analyst

Role Overview

We are looking for a performance-focused Paid Media Analyst who can independently manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience with Google Ads and Meta Ads, strong analytical skills, and a results-oriented mindset.

Key Responsibilities

• Plan, execute, and manage paid campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Perform keyword research, competitor analysis, and audience targeting.
• Monitor daily campaign performance and optimize for CPL, CPA, ROAS.
• Manage budgets and ensure efficient allocation across campaigns.
• Create compelling ad copies in coordination with the content team.
• Work with the design team for creative briefs and ad visuals.
• Implement tracking via Google Tag Manager & Google Analytics.
• Prepare weekly/monthly performance reports with insights.
• Conduct A/B testing for ads, landing pages, and audience segments.
• Stay updated with platform algorithm changes and industry trends.

Required Skills

• Strong knowledge of Google Ads & Meta Ads Manager.
• Understanding of conversion tracking, pixels, and UTM parameters.
• Experience with Google Analytics & Google Tag Manager.
• Ability to analyze data and derive actionable insights.
• Strong Excel / Google Sheets skills.
• Basic understanding of landing page optimization.