Paid Ads Specialist

Company Description

P&P Infotech is a dynamic and thriving organization committed to delivering innovative solutions in the realm of technology and business services. We specialise in creating impactful strategies and implementing efficient processes for businesses across various industries. Our team fosters a culture of professionalism, collaboration, and dedication to achieving excellence. At P&P Infotech, we aim to provide meaningful opportunities for growth and skill development, making us a preferred destination for talented professionals. We are based in Indore and are dedicated to fostering long-term success for both our clients and employees.

Role Description

This is a full-time on-site role located in Indore for a Paid Ads Specialist at P&P Infotech. Responsibilities include creating, managing, and optimizing paid ad campaigns on various platforms to ensure maximum return on investment (ROI). The specialist will analyze campaign performance, conduct A/B testing, produce detailed reports, and strategize to align with the companys advertising goals. Collaboration with the marketing team for campaign planning and budgeting will also be a key part of the role.

Key Responsibilities

1. Daily Google Ads & Meta Account Audits

• Conduct daily audits of Google Ads and Meta campaigns to identify performance fluctuations, issues, and new opportunities.
• Immediately report and remediate critical performance drops or anomalies.

2. Weekly Campaign Performance Audits

• Perform in-depth weekly performance evaluations across all paid media campaigns.
• Identify trends, bottlenecks, inefficiencies, and optimisation opportunities.

3. Keyword & Search Term Analysis

• Execute weekly keyword and search term reviews.
• Recommend new keyword opportunities, campaign ideas, and targeting expansions.

4. Conversion Tracking & Technical Audits

• Ensure full accuracy of conversion tracking across Google Tag Manager (GTM), GA4, Meta Pixel, and Google Ads.
• Conduct monthly audits of account structures, GTM setups, Pixel configurations, and analytics integrations.

5. Actionable Optimisation Recommendations

• Provide clear, data-driven recommendations to enhance campaign performance.
• Implement optimisation strategies that drive improved cost efficiency and higher ROI.

6. Diagnosis & Issue Resolution

• Rapidly diagnose issues affecting paid ads accounts, GTM, GA4, or platform performance.
• Provide proactive, repeatable solutions to prevent recurring issues.

7. Reporting & Communication

• Deliver timely updates and performance insights directly to the Head of Paid Ads.
• Produce comprehensive, accurate campaign performance reports.

8. Timely Task Execution & Documentation

• Ensure all assigned tasks are delivered on time and to a high standard.
• Maintain clear documentation of completed work, changes made, and status updates.