Paid Ads Specialist

Company Name : Khus Online Solutions Pvt Ltd, MYTYLES

Job Title: Paid ads specialist

Employment Type: Full-time, Onsite.

Location: Margondanhalli, Bengaluru

Work Days : 5 days a Week

Working Hours: 10:00 AM to 7:00 PM (subject to change as per business needs)

Weekly Off: Saturday and Sunday

Salary: As per company standards

Work Location:

Job Summary

MYTYLES is seeking a performance-driven Paid Ads Specialist to plan, execute, and scale high-impact campaigns across Google and Meta platforms to drive online sales and showroom footfall. The role focuses on managing large-scale ad budgets, optimizing full-funnel performance, and leveraging advanced analytics to maximize ROI and customer acquisition efficiency.

• Key Responsibilities:

High-Scale Campaign Orchestration:

• Strategize and execute full-funnel campaigns across Google Ads (Search, Shopping, and Performance Max), YouTube and Meta Ads (Instagram andFacebook).
• Manage and scale substantial daily spends, ensuring efficiency is maintained as budgets increase.
• Plan and optimize YouTube ad funnels (Awareness Consideration Conversion) aligned to business targets.

Dynamic Budget & Bid Optimization:

• Monitor real-time performance to reallocate funds toward high-performing segments
• Leverage AI-powered bidding (Target ROAS/CPA) to maximize conversion value while maintaining strict guardrails on Customer Acquisition Cost (CAC) .
• Optimize YouTube bidding strategies to Maximize Conversions, Target CPA, Target ROAS (where applicable) and CPV/Reach-based strategies for upper funnel.

End-to-End Funnel Management:

• Develop a seamless customer journey, driving online traffic to our e-commerce store and physical footfall to our 40,000 sq. ft. Bengaluru experience center .
• Implement advanced retargeting/remarketing strategies for cart abandoners and high-intent visitors using dynamic product ads.
• Build and scale YouTube remarketing audiences Video viewers & subscribers.

Creative & A/B Testing Leadership:

• Conduct rigorous A/B testing on youTube creative testing frameworks,ad copies, visual assets, and landing page layouts to optimize Conversion Rate (CRO) .

Analytics, Attribution & Privacy:

• Master Google Analytics 4 (GA4) and server-side tracking to solve attribution challenges in a cookieless environment.
• Utilize first-party data to build predictive audience segments and high-value Lookalike Audiences.
• Track and improve YouTube ad performance metrics.

Collaborative Strategy:

• Align with SEO and Content teams to ensure consistent brand messaging across organic and paid touchpoints.

Required Skills

• Expert-level proficiency in Meta Business Suite and Google Ads Manager (specifically Performance Max, Discovery Ads, and YouTube/Video campaigns).
• Proven experience in managing catalog sales, product feeds (GMC), and shoppable video formats.
• Strong hands-on expertise in YouTube Ads formats, including, Skippable in-stream ads, In-feed video ads (Discovery), Bumper ads and YouTube remarketing campaigns.
• Documented history of managing monthly high ad spends with a focus on scaling revenue, not just traffic .
• Hands-on experience with Google Tag Manager (GTM), Facebook Pixel/CAPI
• Ability to turn complex raw data into clear, actionable growth narratives for executive leadership.
• Prior experience in home decor, real estate, or high-ticket retail sectors (Preferred).

Required Qualifications:

• Bachelors in Marketing, Business and relevant background.
• 2-3 years of experience in performance /growth marketing, Google Ads, Youtube Ads and Meta ads.
• Prior experience in the Retail industry which are E-commerce , Home decor, furnishing or any retail brands.
• Able to commute to work on a daily basis or ready to relocate to a nearby office location.
• Excellent communication skills and interpersonal skills.