Paid Ads Expert - Google/Meta

Were hiring a motivated, data-driven Performance Marketing Executive who thrives on execution, testing, and iteration.

Youll work hands-on across paid channels to drive customer acquisition and growth, with clear ownership of campaign hygiene, optimization, and performance reporting.

Job Location: Onsite, Malad (West), Mumbai

What you'll do:

• Launch, manage, and optimise campaigns across Google Ads (Search/Display/YouTube as applicable), Meta Ads, and other paid channels (affiliate/partners if relevant).
• Own day-to-day campaign operations: budgets, bidding, targeting, creative rotations, keyword/search term hygiene, placements, and exclusions.
• Run ongoing experimentation (A/B tests) across creatives, audiences, landing pages, and funnel steps to improve CVR and CAC.
• Build and maintain performance dashboards and reporting (weekly/monthly), translating numbers into clear next steps.
• Ensure solid tracking discipline: UTMs, conversion events, pixel/CAPI basics, GA4 alignment, and clean reporting logic.
• Collaborate with Creative/Content/Sales to align offers, messaging, and lead quality feedback loops.

How you'll think:

• Performance-first mindset: you dont just run adsyou actively chase improvements and learnings.
• High ownership: you take responsibility for outcomes, not excuses (whats working, whats not, what to fix next).
• Curious + structured: you ask the right questions, form hypotheses, and test methodically.
• Bias for action: you move fast, but you dont break fundamentals (tracking, naming conventions, reporting).

What you should know:

Strong understanding of:

• Funnel thinking (TOF/MOF/BOF), acquisition vs retention, and how KPIs shift across stages
• Core metrics: CTR, CPC, CPM, CVR, CPA/CAC, ROAS, MER, lead quality signals
• Optimization levers: audience, creative, landing page, bidding strategy, attribution constraints
• Familiarity with:
• GA4, ad platform reporting, basic attribution concepts, and campaign measurement hygiene

Minimal requirements:

• 3-5 years of hands-on performance marketing experience (agency or in-house).
• Strong working knowledge of Google Ads + Meta Ads (campaign setup to optimization).
• Comfortable with data and reporting: you can interpret trends and recommend actions.
• Good communication and collaboration skills (especially with creative + sales).

Nice to have:

• Google Ads / Meta certifications
• Exposure to CRO and landing page testing tools/workflows