Packaging Designer – D2C / Wellness Brand (On-site, Noida)

Location: G-118, Sector-63, Noida (On-site only)

Experience: 24 years (Packaging-focused)

Brand: DIRTS (under Apex Advertisers)

DIRTS is a fast-growing D2C wellness and lifestyle brand under Apex Advertisers , known for creating innovative products like Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves , and more.

We sell across our own website and marketplaces , so packaging isnt just a box its the first touchpoint of the brand . Were now looking for a dedicated Packaging Designer who can own our product packaging end-to-end with minimal hand-holding .

This role is for someone who lives and breathes packaging design , not just social media posts.

Youll be responsible for turning product ideas into print-ready, premium-looking boxes, sleeves, labels and inserts that are clear, conversion-focused and aligned with our brand.

You should be comfortable:

• Working from a rough brief and turning it into a sharp concept
• Doing deep research on the product, category and competitors before designing
• Managing dielines, print specs and vendor readiness
• Designing for both online listing images and offline unboxing experience

• Study competitor packaging (India + international) in wellness / D2C categories.
• Analyse Amazon / marketplace listings to understand what kind of packaging stands out on thumbnails and PDPs.
• Understand the target audience, key benefits, pain points and claims before starting the design.
• Suggest copy direction, icon ideas and information hierarchy based on your research.

• Design boxes, sleeves, labels, stickers, inserts, thank-you cards, combo packs , etc. for multiple SKUs.
• Create front, back and side panel layouts with clear hierarchy benefits, usage, ingredients/details, claims, certifications, icons, etc.
• Ensure designs are print-ready with proper dielines, bleeds, margins, and fold marks.

• Prepare final artwork in CMYK with correct resolution and export settings.
• Coordinate with printers/vendors for proof checks, color corrections and minor adjustments.
• Suggest suitable finishes and materials (matte, gloss, foiling, embossing, spot UV, etc.) based on budget and use-case.

• Maintain a consistent visual language across all product lines while giving each SKU its own identity.
• Work closely with the founder/marketing team to align packaging with positioning, target audience and USPs .
• Create 3D mockups / presentation visuals for internal approvals and marketplace listings.

• Use AI tools (e.g. Midjourney, Stable Diffusion, mockup generators, layout suggestion tools, etc.) to:
• Explore faster concept variations
• Generate moodboards or visual directions
• Speed up mockups and presentation-ready visuals
• Continuously experiment with smarter, faster ways of working while keeping final control in Illustrator/Photoshop.

• Must-have: Adobe Illustrator
• Good to have: Adobe Photoshop, any 3D/mockup tools
• Bonus: Comfort with AI design tools / prompt-based exploration

• Have 24 years of experience as a Packaging Designer (D2C / FMCG / Beauty / Wellness / Food / Pharma preferred).
• Can show strong packaging work in your portfolio not just social media posts.
• Naturally do research before designing you enjoy checking competitors, reading product pages / reviews, and understanding the category.
• Understand basics of print production (CMYK vs RGB, bleeds, margins, dielines).
• Can handle a project from rough idea research concept iterations print-ready files without continuous spoon-feeding.
• Are comfortable working on-site at G-118, Sector-63, Noida with the core team.
• Can clearly explain your design thinking why this layout, copy hierarchy, color, icon, etc.
• Are organised, reliable, and can manage multiple SKUs and revisions at a time.

• Your work will be seen, touched and unboxed by thousands of customers monthly.
• Directly work with the Founder and core marketing team on real products, not just concepts.
• Chance to shape the visual identity of a growing D2C wellness brand.
• Freedom to experiment with AI and new tools , as long as the output is sharp and on-brand.

Kindly fill this form