Packaging Designer – D2C / Wellness Brand (On-site, Noida)

Location: G-118, Sector-63, Noida (On-site only)

Experience: 24 years (Packaging-focused)

Brand: DIRTS (under Apex Advertisers)

DIRTS is a fast-growing D2C wellness and lifestyle brand under Apex Advertisers, known for creating innovative products like Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves, and more.

We sell across our own website and marketplaces, so packaging isnt just a box its the first touchpoint of the brand. Were now looking for a dedicated Packaging Designer who can own our product packaging end-to-end with minimal hand-holding.

This role is for someone who lives and breathes packaging design, not just social media posts.

Youll be responsible for turning product ideas into print-ready, premium-looking boxes, sleeves, labels and inserts that are clear, conversion-focused and aligned with our brand.

You should be comfortable:

• Working from a rough brief and turning it into a sharp concept
• Doing deep research on the product, category and competitors before designing
• Managing dielines, print specs and vendor readiness
• Designing for both online listing images and offline unboxing experience

• Study competitor packaging (India + international) in wellness / D2C categories.
• Analyse Amazon / marketplace listings to understand what kind of packaging stands out on thumbnails and PDPs.
• Understand the target audience, key benefits, pain points and claims before starting the design.
• Suggest copy direction, icon ideas and information hierarchy based on your research.

• Design boxes, sleeves, labels, stickers, inserts, thank-you cards, combo packs, etc. for multiple SKUs.
• Create front, back and side panel layouts with clear hierarchy benefits, usage, ingredients/details, claims, certifications, icons, etc.
• Ensure designs are print-ready with proper dielines, bleeds, margins, and fold marks.

• Prepare final artwork in CMYK with correct resolution and export settings.
• Coordinate with printers/vendors for proof checks, color corrections and minor adjustments.
• Suggest suitable finishes and materials (matte, gloss, foiling, embossing, spot UV, etc.) based on budget and use-case.

• Maintain a consistent visual language across all product lines while giving each SKU its own identity.
• Work closely with the founder/marketing team to align packaging with positioning, target audience and USPs.
• Create 3D mockups / presentation visuals for internal approvals and marketplace listings.

• Use AI tools (e.g. Midjourney, Stable Diffusion, mockup generators, layout suggestion tools, etc.) to:
• Explore faster concept variations
• Generate moodboards or visual directions
• Speed up mockups and presentation-ready visuals
• Continuously experiment with smarter, faster ways of working while keeping final control in Illustrator/Photoshop.

• Must-have: Adobe Illustrator
• Good to have: Adobe Photoshop, any 3D/mockup tools
• Bonus: Comfort with AI design tools / prompt-based exploration

• Have 24 years of experience as a Packaging Designer (D2C / FMCG / Beauty / Wellness / Food / Pharma preferred).
• Can show strong packaging work in your portfolio not just social media posts.
• Naturally do research before designing you enjoy checking competitors, reading product pages / reviews, and understanding the category.
• Understand basics of print production (CMYK vs RGB, bleeds, margins, dielines).
• Can handle a project from rough idea research concept iterations print-ready files without continuous spoon-feeding.
• Are comfortable working on-site at G-118, Sector-63, Noida with the core team.
• Can clearly explain your design thinking why this layout, copy hierarchy, color, icon, etc.
• Are organised, reliable, and can manage multiple SKUs and revisions at a time.

• Your work will be seen, touched and unboxed by thousands of customers monthly.
• Directly work with the Founder and core marketing team on real products, not just concepts.
• Chance to shape the visual identity of a growing D2C wellness brand.
• Freedom to experiment with AI and new tools, as long as the output is sharp and on-brand.

Kindly fill this form

https://docs.google.com/forms/d/e/1FAIpQLScwiGIKANpaNSH52mGxInZv2pat0cIhhqwFor0lrMOGH5PUuA/viewform