Outreach Specialist

Required Experience: 3 to 5 Years

• Salary-Best in Market
• Working Days - 5 days a week
• Working time - US timing
• Job Location - India (Work from Office)

Job Description:

1. Outbound GTM System Ownership

• Own email and LinkedIn outbound execution end-to-end
• Build a scalable outbound architecture that prioritizes relevance, timing, and safety
• Continuously improve systems to support scale without harming deliverability or brand trust

2. ICP, Segmentation & Signal-Based Targeting

• Define and refine Ideal Customer Profiles (ICPs) by role, industry, company size, and intent
• Build segmentation frameworks for role-based and use-case-based targeting
• Identify and operationalize signals (job changes, hiring, tech stack, growth triggers, funding, etc.)
• Ensure outbound is triggered by signals, not static lists

3. GTM Data & Intelligence (Clay)

• Use Clay as the core GTM intelligence layer
• Design enrichment workflows using multiple data sources
• Maintain data accuracy, completeness, and freshness
• Create scalable Clay tables that support segmentation, personalization, and triggers

4. LinkedIn Outbound (Heyreach)

• Manage LinkedIn outbound execution using Heyreach
• Build, test, and optimize LinkedIn sequences
• Ensure safe scaling of LinkedIn activity across accounts
• Monitor acceptance rates, reply quality, and engagement signals

5. Email Outbound & Deliverability

• Own email deliverability end-to-end:
• Domain setup and warming
• Mailbox creation and rotation
• Sending limits and ramp-up strategies
• Monitor spam risk, bounce rates, and inbox placement
• Continuously optimize email infrastructure for long-term sustainability

6. Messaging & Sequencing

• Engineer role-based, pain-point-driven messaging
• Build multi-touch, multi-channel sequences (Email + LinkedIn)
• Balance personalization, scale, and operational efficiency
• Test subject lines, hooks, CTAs, and sequencing logic

7. Campaign Execution, Optimization & Scale

• Launch outbound campaigns with clear hypotheses
• Run structured experiments to improve:
• Reply rates
• Positive response rates
• Meeting quality
• Scale what works and kill what doesntfast

8. Reporting & Insights

• Track and report on:
• Deliverability health
• Reply and positive response rates
• Message-market fit indicators
• Pipeline influence (not just meetings booked)
• Provide insights and recommendations to leadership and GTM teams

Must-Have Experience

• 3+ years experience in B2B outbound, GTM engineering, or growth operations
• Hands-on experience with Clay (mandatory)
• Hands-on experience with Heyreach (mandatory)
• Strong understanding of email outbound and deliverability best practices
• Experience with B2B prospecting tools (Apollo, Instantly LinkedIn Sales Navigator, etc.)
• Strong systems mindset: data signals timing relevance outcomes

Nice to Have

• Experience with Smart lead or similar outbound email platforms
• ABM or signal-based outbound experience
• Exposure to RevOps, Growth Ops, or Marketing Ops workflows
• Experience scaling outbound across multiple ICPs or services

Characteristics:

• Be a self-starter and proactive
• Be committed to excellence and high standards
• Be solution-oriented through needs assessment and problem-solving
• Be a creative, flexible, and innovative team player
• Have excellent written and verbal communication skills
• Have the ability to make timely and sound decisions
• Have problem resolution and consultative sales skills.

Interested candidate can share their CV at