Outreach Specialist

We are seeking a highly experienced and strategic Outreach Manager with 8+ years of hands-on experience in outreach and link-building. The ideal candidate will lead end-to-end outreach initiatives, design scalable outreach strategies, manage high-impact campaigns, and mentor outreach teams. This role requires deep expertise in SEO-driven outreach, B2B SaaS link-building, stakeholder management, and performance optimization. You will be responsible for planning, executing, and scaling outreach campaigns that drive high-quality backlinks, brand visibility, and long-term partnerships across global markets.

Key Responsibilities

Outreach Strategy & Campaign Leadership

Design, plan, and execute large-scale outreach and link-building strategies aligned with SEO and business goals.

Own the complete outreach lifecycle research, prospecting, pitching, negotiation, placement, and reporting.

Define outreach frameworks, SOPs, and best practices to ensure consistency and scalability across campaigns.

Lead outreach initiatives for both English and non-English markets, ensuring geographic and domain diversity.

B2B SaaS Outreach

Build and execute SaaS-focused outreach strategies targeting tech blogs, SaaS publishers, review platforms, startup ecosystems, and B2B resource sites.

Conduct competitor backlink analysis to identify strategic opportunities (listicles, comparison pages, resource hubs, tools pages, and content placements).

Drive product-led and data-driven outreach campaigns using SaaS assets such as case studies, reports, templates, tools, and benchmarks.

Secure backlinks from high-authority, B2B-focused domains across SaaS, cloud, HR tech, martech, fintech, and enterprise software verticals. Team Management & Cross-Functional Collaboration

Manage, mentor, and upskill outreach executives and project handlers to improve productivity and quality.

Work closely with SEO, content, and marketing teams to align outreach campaigns with overall growth strategies.

Guide content ideation by identifying linkable asset opportunities based on outreach insights.

Relationship Building & Negotiation

Build and maintain long-term relationships with publishers, bloggers, influencers, and webmasters.

Handle high-level negotiations for placements, partnerships, and collaborations.

Represent the company professionally with external stakeholders and partners.

Performance Tracking & Optimization

Define outreach KPIs and success metrics (response rates, placements, domain authority, referral traffic, conversions).

Analyze campaign performance, prepare detailed reports, and share insights with internal stakeholders.

Continuously optimize outreach processes, email templates, prospecting methods, and follow-up strategies.

Compliance & Best Practices

Stay updated with Google algorithm changes, SEO best practices, and ethical outreach standards.

Ensure all outreach activities follow white-hat SEO guidelines and brand quality benchmarks.

Requirements

8+ years of proven experience in outreach, link-building, or SEO-focused partnerships.

Strong expertise in planning, executing, and scaling outreach campaigns independently.

Deep understanding of SEO fundamentals, backlink evaluation, and search engine guidelines.

Excellent written and verbal communication skills with strong persuasion and negotiation abilities.

Hands-on experience with outreach and SEO tools such as BuzzStream, Pitchbox, Mailshake, Ahrefs, SEMrush, or similar platforms.

Strong analytical, reporting, and stakeholder management skills.

Proven experience leading teams and managing multiple outreach projects simultaneously. Preferred

Qualifications

Prior experience managing outreach campaigns in B2B SaaS, technology, legal, finance, or healthcare industries.

Experience with CRM systems, email automation tools, and reporting dashboards.

Ability to build outreach programs from scratch and scale them across teams and regions.

Strategic mindset with a balance of creativity, data-driven decision-making, and execution focus.

Why Join Us

Opportunity to lead and scale high-impact, global outreach programs.

Work closely with experienced SEO and content teams on growth-focused initiatives.

A collaborative environment that values ownership, process improvement, and results.

This role is ideal for a senior outreach leader who can own strategy, execution, and team development while driving measurable SEO growth.