Outbound Demand Gen Lead

Company Description

Profit.co is an industry-leading OKR (Objectives and Key Results) software designed to drive organizational growth and foster a positive work culture. The platform integrates task management, performance management, and employee engagement to provide comprehensive governance solutions. Accessible via web and native mobile applications for iOS, Android, and Windows, it also integrates seamlessly with over 40 popular tools such as G Suite, Microsoft Teams, Slack, and Office 365. Profit.cos onboarding process ensures a smooth setup, enabling organizations to quickly transition from an output-focused to an outcome-focused approach, enhancing productivity and results.

This role has two requirements that are non-negotiable, and we want to be upfront about both so you can make an informed decision before going further.

This is an on-site role based at our Chennai office. Remote or hybrid arrangements are not available for this position.

This role operates on US time zone hours. You will be working evenings IST to align with the North American market. This is a permanent schedule requirement, not a temporary arrangement. If this does not work for your lifestyle, this is not the right role and that is completely fine.

If you are comfortable with both, keep reading. This is an exceptional opportunity for the right person.

We are a startup targeting the US and Canadian markets, and we are building our outbound demand generation engine from our Chennai office. This is the lead role for that function you will own the outbound strategy, execute it hands-on, and lead the team that runs it day to day.

This is not a role for someone who has only worked on inbound, content, or brand. We are looking for someone who knows how to build pipeline the direct way identifying the right accounts, mapping the right personas, crafting messages that earn replies, and building the systems to do it consistently at scale across a market you may not have lived in but must understand deeply.

We move fast, we operate lean, and we measure everything by outcomes. If you are looking for a role where effort is rewarded regardless of results, this is not it. If you are someone who thrives on ownership, moves with urgency, and wants your work to be directly visible in the pipeline numbers this is exactly it.

One more thing, and we will say it plainly: This is a full-time role that demands full-time focus. We expect this person to be fully present and fully invested not splitting attention across other clients, projects, or employers. If this is not your only professional commitment, this is not the right role.

• Team leadership: Lead the Chennai-based outbound execution team set the standard, build the playbook, drive daily accountability, and develop the team's capability. This is leadership through example, not oversight from a distance
• Target account strategy: Define the ICP, build and refine target account lists across the US and Canadian markets, and segment by industry, company profile, and buying signals
• Persona mapping: Identify the right contacts within each target account multiple personas, multiple entry points and develop a sharp understanding of what motivates North American buyers in your target segments
• Outbound campaign architecture: Design and execute multi-touch outbound campaigns across email, LinkedIn, and other direct channels coordinated, sequenced, and built to convert
• Messaging and creative direction: Develop the hooks, angles, and narratives that drive replies. You need sharp editorial judgment knowing what will resonate with a US-based CFO versus a VP of Operations, and directing AI tools to produce it at speed
• Sales alignment: Work closely with sales leadership to ensure warm hand-offs are tight, feedback loops are fast, and messaging sharpens continuously based on real conversation data
• Tech stack and workflow ownership: Own and continuously improve the outbound tooling stack sequencing platforms, intent data, enrichment tools, CRM, and AI-powered workflows. You should be building new efficiencies every week
• Testing and optimization: Run structured experiments on messaging, timing, channels, and personas. Track what works, cut what does not, and scale the winners
• Pipeline reporting: Own the metrics accounts touched, reply rates, meetings booked, pipeline generated. Report with clarity and use data to drive smarter decisions

We are not hiring someone who has directed outbound from a distance. We need someone who has personally built outbound programs written the sequences, managed the tools, pulled the data, and owned the results. If your experience is primarily in managing others without doing the work yourself, this is not the right fit.

• 5+ years in outbound demand generation or outbound-focused B2B growth roles
• Proven, hands-on experience building outbound programs targeting US or Western markets with specific pipeline results you can speak to
• Experience working with North American buyers you understand how they communicate, what they respond to, and how outreach needs to be framed for that market
• Hands-on experience with outbound sequencing tools (Outreach, Salesloft, Apollo, or similar)
• Experience with intent data and account intelligence platforms (6sense, Bombora, ZoomInfo, or similar)
• LinkedIn outbound proficiency Sales Navigator, connection campaigns, and direct outreach at scale
• Strong CRM fluency (Salesforce or HubSpot) you build your own reports, not wait for someone else to pull them
• Experience leading or mentoring a small outbound team setting standards, coaching on messaging, holding people to outcomes

We use AI tools especially Claude as a core part of how we operate, and we expect this person to do the same. Not occasionally. Every day.

• Fluent with AI tools for drafting, refining, and scaling outbound messaging and sequences
• Comfortable building AI-assisted workflows that reduce manual work and increase throughput from list research to personalization to follow-up logic
• Always looking for ways to use AI to do more with less better personalization at scale, faster iteration, smarter account research
• You treat AI as a force multiplier, not a novelty and you are always finding new ways to make it work harder

• A leader who elevates: You make the people around you better. You set a high bar, communicate it clearly, and bring the team up to it through example and conviction, not authority alone
• Outcome-obsessed: You define your day by what moved, not how many hours you worked. Results are the only currency that matters to you
• Creatively relentless: You find angles others ignore. You think about accounts, personas, and triggers in fresh, unexpected ways and you test them fast
• Sharp messaging instinct: You understand North American buyer psychology. You know what a US CFO responds to versus a VP of Ops and you can direct AI tools to produce copy that lands
• Aggressively self-sufficient: You do not wait for perfect information, a bigger team, or a detailed brief. You figure it out and ship
• Analytically sharp: You know your numbers cold and use them to make faster, better decisions
• Built for startup pace: Ambiguity does not slow you down. Changing priorities do not derail you. You are energised by constraints, not frustrated by them
• Resilient: Outbound is hard. Rejection is constant. You treat every non-reply as data and keep moving

In your first 30 days, you have audited the current outbound state, set a clear standard for the team, defined the ICP and target account universe, and shipped your first sequences into the US market. You are already testing.

In your first 90 days, you have built a structured outbound program across multiple personas, established team rhythm and accountability, tested multiple messaging angles, and the first meetings booked from your campaigns are hitting the calendar.

At 6 months, outbound is a consistent, measurable source of pipeline. The team is performing to a higher standard. You have scaled what is working and cut what is not largely through AI-powered workflows you have built yourself.

At 12 months, you have built a repeatable outbound engine that punches well above its weight. Pipeline from your programs is a meaningful contributor to company ARR opportunity, and you have a clear point of view on how to grow it further.

Beyond the economics, here is what this role gives you that most will not:

• Real ownership from day one: You are not a support function executing someone else's strategy. You set the strategy, build the playbook, and lead the team that runs it
• Direct exposure to the US market: You will develop deep expertise in North American outbound the buyers, the messaging, the channels which is a rare and compounding professional asset
• Direct line to leadership: No middle layers. You work closely with founders and senior leadership who understand outbound and will be genuine advocates for your work
• Visibility that is entirely yours: Every meeting booked, every account opened, every pipeline dollar generated traces back to your decisions. That kind of clarity is rare
• A chance to define the function: The playbook does not exist yet. You write it. For the right person, that is the most motivating thing a role can offer
• A strong, collaborative team environment: You will be leading a local team in Chennai building something together, in person, with real camaraderie and shared accountability

This role is for people who have done the work, own their outcomes, and are ready to lead.

If you have built outbound programs that generated real pipeline for US markets,

thrived in a startup environment, and are ready to step into a leadership role

we want to hear from you.