Greetings from Tata Consultancy Services !!!

About the Role

Hiring For: Oracle Eloqua

Location: Hyderabad

Experience: 5 -10 Years

Mode Of Interview: Virtual Interview

Responsibilities

Design, build, and execute email and multi-channel marketing campaigns within Oracle Eloqua.
Create and manage forms, landing pages, and dynamic content using Eloquas campaign canvas and assets.
Develop and maintain segmentation lists, data cleansing processes, and contact management to ensure accurate targeting.
Manage nurture campaigns, lead scoring models, and workflows to improve lead engagement and pipeline contribution.
Ensure smooth integration between Eloqua and CRM systems (e.g., Salesforce or Oracle CX) for lead transfer and data synchronization.
Monitor and optimize campaign performance metrics such as open rates, click-through rates, conversions, and ROI.
Create dashboards and performance reports to track campaign outcomes and identify improvement opportunities.
Maintain Eloqua data governance, compliance, and privacy standards (GDPR, CAN-SPAM, etc.).
Troubleshoot campaign or integration issues and provide technical support to marketing and sales teams.
Collaborate closely with marketing, design, and analytics teams to ensure consistency and alignment in campaign execution.
Stay updated on Oracle Eloqua enhancements and best practices to improve automation efficiency.

Eligibility Criteria

Oracle Eloqua