OOH - AM

Key Responsibilities

Client Servicing

• Act as the primary point of contact for assigned clients.
• Understand client briefs and translate them into effective OOH media plans.
• Prepare proposals, media plans, and cost estimates.
• Present plans, reports, and post-campaign analyses to clients.

OOH Planning & Buying

• Plan and recommend suitable OOH formats (billboards, hoardings, transit, metro, airport, street furniture, etc.).
• Assist in site selection, market mapping, and reach optimization.
• Coordinate with vendors for rates, availability, and negotiations.

Campaign Execution

• Manage end-to-end execution of OOH campaigns across markets.
• Ensure timely artwork adaptation, printing, and installation.
• Monitor quality checks, proof of performance (POP), and compliance.

Vendor & Operations Management

• Coordinate with OOH vendors, printers, and installers.
• Track release orders, invoices, and documentation.
• Ensure adherence to safety norms and local regulations.

Reporting & Analysis

• Share regular campaign updates and execution status with clients.
• Prepare post-campaign reports including photos, visibility analysis, and insights.
• Track budgets and support billing closures.

Required Skills & Qualifications

• 23 years of experience in OOH / Outdoor advertising (agency or media owner side).
• Strong understanding of OOH formats, markets, and execution processes.
• Good communication, presentation, and client management skills.
• Ability to handle multiple campaigns and tight timelines.
• Proficiency in MS Excel, PowerPoint, and basic reporting tools.
• Bachelors degree in Advertising, Marketing, or related field.

Preferred (Good to Have)

• Experience handling multi-city or pan-India OOH campaigns.
• Exposure to DOOH formats and measurement tools.
• Strong vendor network in key markets.