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Online Analyst - CM

Cognizant

2 - 4 years

Hyderabad

Posted: 26/02/2025

Job Description



Job Summary

We are seeking an Online Analyst - CM with 1 to 2 years of experience in MS Excel Content Strategy and Online/Digital Marketing. The ideal candidate will work from our office in a rotational shift model. Proficiency in English (Read/Write Speak) is essential. This role does not require travel.


Responsibilities

  • Analyze online content and digital marketing strategies to optimize performance and engagement.
  • Utilize MS Excel to compile analyze and report data insights to support decision-making processes.
  • Develop and implement content strategies that align with business goals and target audience needs.
  • Monitor and evaluate the effectiveness of online marketing campaigns and provide actionable recommendations.
  • Collaborate with cross-functional teams to ensure cohesive and effective online presence.
  • Conduct market research to identify trends opportunities and competitive landscape.
  • Manage and update digital content across various platforms to ensure accuracy and relevance.
  • Track and report on key performance indicators (KPIs) to measure the success of online initiatives.
  • Provide insights and recommendations to improve user experience and engagement on digital platforms.
  • Assist in the creation and execution of online marketing campaigns including social media email and web content.
  • Ensure compliance with industry standards and best practices in digital marketing and content strategy.
  • Support the development of online marketing materials and content calendars.
  • Stay updated with the latest trends and technologies in digital marketing and content strategy.

    • Qualifications

  • Possess a strong understanding of MS Excel for data analysis and reporting.
  • Have experience in developing and implementing content strategies.
  • Demonstrate knowledge of online and digital marketing principles and practices.
  • Exhibit excellent communication skills in English (Read/Write Speak).
  • Show ability to work effectively in a rotational shift model.
  • Display strong analytical and problem-solving skills.
  • Have a proactive approach to staying updated with industry trends and best practices.

    • About Company

    Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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