Online Analyst - CM

Cognizant

2 - 4 years

Bengaluru

Posted: 3/18/2025

Job Description



Job Summary

We are seeking an enthusiastic Online Analyst with 1 to 2 years of experience to join our team. The ideal candidate will have strong technical skills in MS Excel and domain expertise in Content Strategy Online/Digital Marketing and Online operations. This role requires working from the office with rotational shifts. Proficiency in English is essential.


Responsibilities

  • Analyze online content and marketing strategies to optimize performance and achieve business goals.
  • Utilize MS Excel to compile analyze and report data related to online marketing campaigns.
  • Develop and implement content strategies that align with company objectives and target audience needs.
  • Monitor and evaluate the effectiveness of online marketing efforts and provide actionable insights.
  • Collaborate with cross-functional teams to ensure cohesive and effective online presence.
  • Conduct market research to identify trends and opportunities in the digital landscape.
  • Create detailed reports and dashboards to track key performance indicators and metrics.
  • Assist in the planning and execution of online marketing campaigns and initiatives.
  • Provide recommendations for improving online content and marketing strategies based on data analysis.
  • Ensure all online content is optimized for search engines and adheres to best practices.
  • Stay updated with the latest trends and technologies in online marketing and content strategy.
  • Support the team in various online marketing tasks and projects as needed.
  • Maintain a high level of accuracy and attention to detail in all work.

  • Qualifications

  • Demonstrate proficiency in MS Excel for data analysis and reporting.
  • Exhibit strong knowledge of content strategy and online/digital marketing principles.
  • Show experience in analyzing and optimizing online content and marketing campaigns.
  • Possess excellent communication skills in English both written and spoken.
  • Display the ability to work effectively in a team-oriented environment.
  • Demonstrate strong analytical and problem-solving skills.
  • Show the ability to manage multiple tasks and projects simultaneously.
  • Exhibit a keen eye for detail and accuracy in all work.
  • Demonstrate the ability to stay updated with industry trends and best practices.
  • Show experience in creating reports and dashboards to track performance metrics.
  • Possess strong organizational and time management skills.
  • Exhibit the ability to work in rotational shifts as required.
  • Demonstrate a proactive and results-oriented approach to work.
  • About Company

    Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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