National Manager - CSD

JOB DESCRIPTION:

Meeting the  top line sales objective

• Interacting with the Brand Teams and developing business plans in sync. with the brand strategy.
• Ensuring stock availability (fill rates of 85%) at all the outlets with a high degree of forecasting accuracy.

Managing the Customer-wise profitability

• Setup a model to measure each Account profitability
• Ensure that resources including manpower are utilized in the most cost efficient manner
• Ensure activities with key accounts are done to maximize returns for ANI.
• Ensure collection is done for direct customers as per the company norms and facilitate wholesaler’s collection for indirect customer

Deliver the Perfect Punch in terms of CSD

• New products introduction
• Pack changes
• Price increases
• Enrolment of new outlets
• Consumer promotions and other activities

Setup a high performing team to manage CSD

• Attract and retain the best talent
• Develop competencies of the Sales Team with a strong training program
• Have a strong succession plan  in place
• Enrich the team with technology to have a cutting edge

Setup world class processes to handle CSD

• Liaise with international coordinators to ensure accounts strategy is in sync. with the global accounts
• Setup world class processes
• Scan the environment and ensure that ANI is the first to exploit advent of a new international modern trade chains

Managing the SG&A and ensuring the same is within agreed numbers

• Allocating funds within accounts and having a control on the spends
• Control on the teams and self TA&DA SG&A budgets

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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